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What is "Pay-Per
Click"? "Pay-Per Click", is an easy to understand advertising
strategy. There are around 300 million searches at major search engines every
day. This causes 80% of internet traffic. Placing your websites on these search
engines is very important in reaching as many potential customers as possible.
But in order to be seen and clicked most frequently, your website should be
viewed at the top most of the search list. Most people only reach up to the
third page of a search engine so the lower your rank, the lesser the chance you
will be clicked. In "Pay-Per Click" advertising, you pay to be always
visible on the internet. You select keywords or key phrases about your website,
and the highest bidder ranks the best. There is no upfront cost. You only pay
after a visitor clicks your link. This is why it is called "Pay-Per
Click".